BACKGROUND
About the Work
A career spent at the intersection of product design, technology, and human attention — grounded in Austin and built around one idea: your focus is the most valuable thing you own, and software should protect it.
Northlight
As Founder & CEO, Ethan James Caldwell leads Northlight, a company that helps people notice their digital habits, reclaim deep focus, and use technology on purpose. What began as a small focus tool now reaches a community of hundreds of thousands.
Writing
His book The Attention Dividend, written in 2024 and published on Amazon in 2026, reframes digital wellbeing as a creative and economic advantage rather than a wellness luxury. He writes and speaks on focus, calm technology, and the attention economy.
The Attention Dividend — on Amazon
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